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Choosing a Readable Type
Tips for Choosing a Readable Type
You've worked hard to create just the right look for your client's newsletter. But will your masterpiece also be easy to read(readable)? Balancing beauty with readability can be challenging. Here are some areas to keep in mind as you choose a typeface and layout the text on your next project:X-height. X-height refers to the size of a lowercase x in a given typeface. The larger the x-height, the denser the type will appear on the page, and the less readable it will tend to be.
Tracking. Tracking refers to character spacing. Any variation from normal tracking (narrowed or expanded text) can have an adverse effect on readability.
Serif vs. sans serif. Research shows that serif fonts...