branding

Sellers of consumer products require store branding to attract customers to buy their products. Modern retail today requires high visibility of the product at the point of sale. Companies vie for visual space in malls, supermarkets, retail shops, etc. Even office interiors in many corporates are designed to maximize the comfort of the employees. To achieve this, architects apply large vinyl prints on office walls and glass partitions. These prints not only reflect not only the company’s services and products but also its philosophy. “Dikhta hai…  toh bikta hai…” is an old Hindi adage, which is perhaps more relevant in today’s competitive world. Loosely translated, it means that people will buy a product if you only bother showing it to them. The...